Let's be honest – people love killing time.
But sadly, they haven't known much about the best time killer ever – cholesterol.
It slowly builds up in our arteries and eventually could lead to a stroke.
...which literally kills our time.
Sounds like a real crowd-pleaser, doesn't it?
To raise awareness of this DISEASE, we teamed up with the ORBI Stroke Foundation to turn cholesterol into a time-killer game.
Here, your character runs within an artery, gathering everyone's favorites: junk food, tobacco, alcohol, and a couch potato lifestyle. These fill the artery with deposits, which help you reach the goal of the game – to kill the organism.
While playing, users learn how cholesterol works and how to dodge its harmful effects in real life.